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Coke Studio Bharat Season 2, set to launch on February 9, 2024, continues the legacy of its highly acclaimed first season. This season boasts a lineup of established and emerging talents including Diljit Dosanjh, Neha Kakkar, Shreya Ghoshal, and many more. The season aims to amplify the global success of its debut by showcasing the rich diversity of India's musical landscape. Led by Ankur Tewari, the creative architect, and supported by lyricists like Swanand Kirkire and Kausar Munir, as well as sound engineer KJ Singh, the team promises to deliver an unparalleled musical experience.
Breaking away from its traditional studio setting, Season 2 introduces a groundbreaking transformation by crafting a unique storyline for each musical symphony. This thematic approach pioneers visual storytelling, ensuring a captivating exploration of diverse Indian traditions, from Marathi to Punjabi. The season delves into themes that resonate with India's youth, exploring emotions like happiness, sadness, and the fast-paced nature of modern life.
Arnab Roy, Vice President of Marketing at Coca-Cola India and Southwest Asia, expresses excitement about the season, emphasizing the platform's commitment to celebrating regional music and providing opportunities for emerging artists. Universal Music India, as executive producers, aims to elevate creativity and consistency in music and artistry, building on the success and recognition garnered by Season 1.
Overall, Coke Studio Bharat Season 2 promises to be a dynamic and immersive musical journey, celebrating the vibrant tapestry of Indian culture while pushing creative boundaries and expanding narrative reach through visual storytelling.